Saul DelageTransformation requires more than the right ingredientsA few themes have emerged in conversations with business leaders in the process of transforming their organizations with respect to their…3 min read·Nov 25, 2020----
Saul DelageWhere is your firm on the Growth Maturity Matrix?If you’re not sure how to best assess the opportunity to create a growth system in your firm, or worse, you’re feeling overwhelmed and not…6 min read·Oct 21, 2020----
Saul DelageWhat is a growth system?Anyone who’s been around business and sales has likely heard the term “rainmaker”. And just to be safe, here’s my preferred definition…4 min read·Oct 14, 2020----
Saul Delage4 considerations when planning for growthGrowing a services business, such as an agency, digital studio, or consultancy, is challenging because there’s typically a great deal of…6 min read·Oct 8, 2020----
Saul DelageIs your firm a good candidate for a fractional CGO?Determining whether your firm is a good candidate for a fractional Chief Growth Officer (“CGO”) requires only a handful of questions.5 min read·Oct 6, 2020----
Saul DelageWhy Advertisers Must Embrace Entertainment — People Can’t Live Without It83% of people now consider entertainment as having a vital role in their lives6 min read·Oct 10, 2019----
Saul DelageNetflix Has Created a Huge Upside for Brands — but Now Must Monetize BetterNetflix continues to adapt its approach to entertainment — not just with content but also by incorporating intriguing brand integrations…5 min read·Jul 24, 2019----
Saul DelageAccenture & Droga5 Create Headlines — but CMOs Need a VillageAccenture’s acquisition of creative agency Droga5 created a predictable stream of industry chatter. Most of that chatter has focused on…5 min read·Apr 16, 2019----
Saul DelageP&G Acquisition of Walker & Co. Signals Appetite for Relevance through Authenticity and AgilityOn the surface, Procter & Gamble’s recent acquisition of Walker & Co., Tristan Walker’s health/beauty startup, appears to plug an obvious…5 min read·Jan 11, 2019----
Saul DelageTHE BLOCKCHAIN IMPERATIVE: Why your business should prioritize blockchain when investing in…I get it: you’ve heard of blockchain, but it’s not always easy to understand how this technology should be used and/or why it’s supposed…10 min read·Dec 2, 2018----