If you’re not sure how to best assess the opportunity to create a growth system in your firm, or worse, you’re feeling overwhelmed and not sure where to start, consider using my Growth Maturity Matrix as a useful initial step. What is a Growth Maturity Matrix you ask? …

Anyone who’s been around business and sales has likely heard the term “rainmaker”. And just to be safe, here’s my preferred definition courtesy of Urban Dictionary: A powerful and successful representative or agent who generates a lot of unexpected business. While this may seem like a positive to many readers…

Growing a services business, such as an agency, digital studio, or consultancy, is challenging because there’s typically a great deal of effort required just to sell and do the same amount of work as the previous year. In fact, there’s no guarantee that the business will even achieve that milestone. …

Determining whether your firm is a good candidate for a fractional Chief Growth Officer (“CGO”) requires only a handful of questions. And it’s worth asking and answering these questions now, to ensure your firm doesn’t miss the boat on this emerging trend. …

83% of people now consider entertainment as having a vital role in their lives Have you ever felt like you needed a Netflix fix, you can’t make it through the day without streaming some Cardi B, or you constantly want to answer the Call of Duty? You are not alone…

Netflix continues to adapt its approach to entertainment — not just with content but also by incorporating intriguing brand integrations within shows such as Stranger Things, a practice that gives branding partners free advertising and Netflix more awareness and merchandising opportunities. …

Accenture’s acquisition of creative agency Droga5 created a predictable stream of industry chatter. Most of that chatter has focused on whether Droga5 will retain its creative chops and culture operating inside a consulting behemoth like Accenture whose culture may seem at odds with Droga5’s. Here’s what I think: Welcome to…

On the surface, Procter & Gamble’s recent acquisition of Walker & Co., Tristan Walker’s health/beauty startup, appears to plug an obvious gap in P&G’s brand portfolio when it comes to authentically catering to the hair and beauty needs of people of color. …

I get it: you’ve heard of blockchain, but it’s not always easy to understand how this technology should be used and/or why it’s supposed…