Why Advertisers Must Embrace Entertainment — People Can’t Live Without It

“The digital era has revolutionized the field of entertainment. Rather than relegate it to the fringes of their lives, people have now placed entertainment at the center of their existences. And this gives us, as entertainment leaders, a major responsibility. Our role today is to build entertainment value, and I’m struck by the fact that this study reveals that 83% of people now consider entertainment as having a vital role in their lives.”

“Convergence of advertising, entertainment, music and gaming remains a priority of Havas and Vivendi, and the Annex is a main part of our evolution.”

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