Transformation requires more than the right ingredientsA few themes have emerged in conversations with business leaders in the process of transforming their organizations with respect to their…Nov 25, 2020Nov 25, 2020
Where is your firm on the Growth Maturity Matrix?If you’re not sure how to best assess the opportunity to create a growth system in your firm, or worse, you’re feeling overwhelmed and not…Oct 21, 2020Oct 21, 2020
What is a growth system?Anyone who’s been around business and sales has likely heard the term “rainmaker”. And just to be safe, here’s my preferred definition…Oct 14, 2020Oct 14, 2020
4 considerations when planning for growthGrowing a services business, such as an agency, digital studio, or consultancy, is challenging because there’s typically a great deal of…Oct 8, 2020Oct 8, 2020
Is your firm a good candidate for a fractional CGO?Determining whether your firm is a good candidate for a fractional Chief Growth Officer (“CGO”) requires only a handful of questions.Oct 6, 2020Oct 6, 2020
Why Advertisers Must Embrace Entertainment — People Can’t Live Without It83% of people now consider entertainment as having a vital role in their livesOct 10, 2019Oct 10, 2019
Netflix Has Created a Huge Upside for Brands — but Now Must Monetize BetterNetflix continues to adapt its approach to entertainment — not just with content but also by incorporating intriguing brand integrations…Jul 24, 2019Jul 24, 2019
Accenture & Droga5 Create Headlines — but CMOs Need a VillageAccenture’s acquisition of creative agency Droga5 created a predictable stream of industry chatter. Most of that chatter has focused on…Apr 16, 2019Apr 16, 2019
P&G Acquisition of Walker & Co. Signals Appetite for Relevance through Authenticity and AgilityOn the surface, Procter & Gamble’s recent acquisition of Walker & Co., Tristan Walker’s health/beauty startup, appears to plug an obvious…Jan 11, 2019Jan 11, 2019
THE BLOCKCHAIN IMPERATIVE: Why your business should prioritize blockchain when investing in…I get it: you’ve heard of blockchain, but it’s not always easy to understand how this technology should be used and/or why it’s supposed…Dec 2, 2018Dec 2, 2018